Friction · Drayage Trucking & Warehousing
Canaan Xpress
A mobile-friendly WordPress rebuild with DrayMaster quote capture, HubSpot live chat and forms, documentation, and a clear path for internal content ownership.
Read the recommendation storyWork
Case studies
Real client friction, the recommendations behind the work, the execution that followed, and the evidence that can be shown honestly.
Friction · Home Services
Sotelo Landscaping
A complete website rebuild that restored domain and hosting control and created a more maintainable project-media workflow.
Read the recommendation story
Friction · B2B Tech
TRAK Communications
A website recovery and Next.js rebuild after the prior host lost the production site and database.
Read the recommendation storyEnterprise experience
The experience behind Software InFocus includes building and operating software in enterprise environments at Capital One, HubSpot, and Intelligent Product Solutions.
Bring the friction, not a solution.
Tell me what happens today, who it affects, and why it matters.
Tell me what's not working