Why this background matters to your business
More than someone who takes implementation orders.
Improving a product or service means understanding the people involved, finding the real problem, balancing value against cost, choosing a useful scope, shipping it, and staying accountable afterward.
Matt Russo · Principal product engineer
One accountable relationship.
I work directly with owners and operators to understand what's not working, determine whether it's worth fixing, and decide whether technology belongs in the answer.
I own the problem framing, technical judgment, architecture, prioritization, implementation strategy, engineering, measurement, and major decisions. The value isn't just building what was requested; it's helping decide what should be built and whether it should be built at all.
My experience building and operating software in enterprise environments, including Capital One, HubSpot, and Zebra Technologies, supports that judgment. Those companies were employers, not Software InFocus clients.
Ariana Brennan · User research and UX
Understand how people actually work.
Ariana brings user research, workflow observation, UX, usability, and customer perspective when the problem benefits from it.
She helps uncover where a process breaks, what people do around it, and what a useful experience needs to support. That evidence improves the problem definition before technical decisions harden.
Together, Ariana's user perspective and Matt's business and technical judgment provide an experienced problem-solving team without pretending to be a large agency. Matt remains the principal accountable owner.
What clients get
Clear judgment before complexity.
- 01
Ask before assuming
We learn what people do today before recommending what they should use tomorrow.
- 02
Make the tradeoffs visible
Value, effort, risk, cost, and maintenance belong in the same decision.
- 03
Choose the smallest useful scope
A focused improvement is often more valuable than a new platform.
- 04
Build for ownership
Access, documentation, maintainability, and responsibility remain clear after launch.