Experience behind
the judgment.
I’ve spent my career working where product decisions, technical systems, and real-world constraints meet. Software InFocus brings that experience directly to businesses that need clear judgment and someone accountable for the result.
- Bachelor's in Mathematics & Computer Science
- AWS Certified Cloud Architect
Career Trajectory
Career Chapters
A trajectory defined by increasing complexity, scale, and accountability.
Product consulting & R&D
Impact
R&D → Shipped Product
3 Promotions
Scale
100+ Engineer Platform
6 direct reports, 20+ feature areas
Progressed from intern to Software Lead across many products, industries, and disciplines. Led the software hiring pipeline and managed engineers. Collaborated across software, hardware, product, and design. Helped take an early machine-vision R&D effort to commercial product deployment.
Career Trajectory
Career Chapters
Product consulting & R&D
Impact
R&D → Shipped Product
3 Promotions
Scale
100+ Engineer Platform
6 direct reports, 20+ feature areas
Progressed from intern to Software Lead across many products, industries, and disciplines. Led the software hiring pipeline and managed engineers. Collaborated across software, hardware, product, and design. Helped take an early machine-vision R&D effort to commercial product deployment.
The scale changed.
The responsibility didn’t.
Whether writing code for a warehouse scanner or architecting consumer banking flows, the core truth remains: software must solve the underlying business friction. Software InFocus is built on the premise that technical execution is meaningless without direct accountability for the result.
User Research & UX
Ariana Brennan
User Research & UX Collaborator
- Master’s in Psychology
- Google UX Design Professional Certificate
Bringing behavioral insight and rigorous user testing to ensure technical solutions are inherently aligned with human workflows.
Together, Ariana's user perspective and Matt's business and technical judgment provide an experienced problem-solving team without pretending to be a large agency. Matt remains the principal accountable owner.
What Clients Get
Clear judgment before complexity.
Ask before assuming
We learn what people do today before recommending what they should use tomorrow.
Make the tradeoffs visible
Value, effort, risk, cost, and maintenance belong in the same decision.
Choose the smallest useful scope
A focused improvement is often more valuable than a new platform.
Build for ownership
Access, documentation, maintainability, and responsibility remain clear after launch.
* Employment history references (Capital One, HubSpot, Intelligent Product Solutions) are provided for context of experience. Software InFocus is an independent practice and is not affiliated with, endorsed by, or sponsored by these entities.