Canaan Xpress
A mobile-friendly WordPress rebuild with DrayMaster quote capture, HubSpot live chat and forms, documentation, and a clear path for internal content ownership.
Evidence
Before and after
Before
After
Friction
The business problem
The site wasn't designed for optimal viewing on mobile devices - potential shippers and drivers using smartphones faced navigation challenges. It also lacked the technical SEO elements needed for Google to effectively index and rank the site for relevant drayage trucking searches, and the client needed a CMS workflow their employees could confidently manage after launch.
Recommendation
What was worth changing
Use WordPress by client request so employees could own routine updates, improve the mobile experience, connect the existing DrayMaster quote flow, and add HubSpot live chat and forms for lead capture.
Execution
The smallest useful path
Canaan Xpress needed a website redesign that better reflected its drayage and warehousing capabilities while improving mobile usability. The project included custom Figma designs, close collaboration with stakeholders, and a WordPress build employees could use to manage routine content after launch.
Result and evidence
The Result
Canaan Xpress launched a modern, mobile-friendly website that communicated its drayage and warehousing capabilities, connected visitors to its external DrayMaster quote flow, and integrated HubSpot live chat and forms for customer inquiries. The handoff included documentation, coaching for the employee taking over content management, and post-launch support.
- Rebuilt the site around mobile usability for drivers and shippers using phones in the field.
- Integrated the existing DrayMaster flow for shipping and drayage quote requests.
- Added HubSpot live chat and integrated HubSpot with live forms for customer questions and lead capture.
- Delivered WordPress documentation and coaching so the client team could own routine content updates after launch.
- Ran weekly stakeholder reviews to keep design approvals, content updates, and implementation aligned throughout the project.
Matt and his team have been instrumental to our company's growth. From networking, backend, frontend, web design, hosting, CRM, theres nothing he cant do with a computer. He charges very competitive rates for higher than expected service. And most importantly he is honest and provides realistic timelines and expectations so that your digital project doesn't go into development hell.
Darrell Cheng
CEO, Canaan Xpress
Stack & Architecture
Technical Details
Platform
WordPress (client-managed content after launch)
Design
Custom Figma UI designs
Hosting
GoDaddy (AWS migration underway)
Quote & Lead Capture
DrayMaster + HubSpot live chat and forms
Analytics
Google Analytics 4
What isn't working the way you'd like?
You don't need to know the solution. Start with the problem and why it matters.