Canaan Xpress: Aligning the Digital Presence with Business Growth
Aligning the Digital Presence with Business Growth
Canaan Xpress, an elite drayage trucking and warehousing provider, needed a website redesign that better reflected their scale and capabilities while improving mobile usability and SEO. We created custom Figma designs, collaborated closely with stakeholders on a weekly cadence, and delivered a WordPress build so their internal team could take over ongoing content management after launch.
What needed to change
The site wasn't designed for optimal viewing on mobile devices — potential shippers and drivers using smartphones faced navigation challenges. It also lacked the technical SEO elements needed for Google to effectively index and rank the site for relevant drayage trucking searches, and the client needed a CMS workflow their employees could confidently manage after launch.
- Fix mobile layout — site was unusable for drivers and clients on smartphones
- Improve SEO architecture for drayage trucking and warehousing queries
- Integrate HubSpot forms to capture shipping quote requests
- Create custom Figma designs aligned to the Canaan Xpress brand and service offering
- Maintain tight weekly collaboration with stakeholders throughout design and build
- Prepare employees to manage WordPress content after launch with docs and coaching
Tech Stack
Before & After
Before
After
Key Features
Mobile-Friendly Design
Clean layout for drivers and shippers with a brand-aligned aesthetic across all devices.
Custom Figma Design System
Designed custom Figma mockups and UI patterns to modernize the brand while keeping the site practical for logistics buyers and drivers.
Weekly Stakeholder Collaboration
Ran a tight weekly feedback cadence with stakeholders to keep design approvals, content updates, and build progress aligned.
Integrated Quote Generation
HubSpot forms capture shipping and drayage quote requests directly into the CRM.
Targeted SEO Optimization
Rebuilt site architecture, headings, and schema markup for trucking and logistics searches.
WordPress Handoff for Internal Team
Built on WordPress by request so employees could own routine content updates after launch instead of relying on a developer.
Docs, Coaching, and Transition Support
Provided written documentation and coaching sessions with staff to make the CMS transition smooth and sustainable.
Ongoing Post-Launch Support
Continued supporting the site after launch with follow-up improvements, guidance, and technical assistance as the team adopted the new workflow.
The Result
Canaan Xpress launched a modern, mobile-friendly website that better communicates their drayage and warehousing capabilities and supports lead generation through integrated HubSpot quote forms. The engagement combined custom Figma design work, close weekly stakeholder collaboration, and a WordPress implementation tailored for internal content ownership. We also delivered documentation, coached the employee taking over content management, and provided ongoing post-launch support to ensure a smooth transition.
Matt and his team have been instrumental to our company's growth. From networking, backend, frontend, web design, hosting, CRM, theres nothing he cant do with a computer. He charges very competitive rates for higher than expected service. And most importantly he is honest and provides realistic timelines and expectations so that your digital project doesn't go into development hell.