Drayage Trucking & Warehousing
Canaan Xpress
A mobile-friendly WordPress rebuild with HubSpot quote forms, documentation, and a clear path for internal content ownership.
Evidence · Before and after
Situation
What needed to change
The site wasn't designed for optimal viewing on mobile devices - potential shippers and drivers using smartphones faced navigation challenges. It also lacked the technical SEO elements needed for Google to effectively index and rank the site for relevant drayage trucking searches, and the client needed a CMS workflow their employees could confidently manage after launch.
Decision
What was worth changing
Use WordPress by client request so employees could own routine updates, while improving the mobile experience and routing quote requests into the CRM.
Intervention
The smallest useful path
Canaan Xpress needed a website redesign that better reflected its drayage and warehousing capabilities while improving mobile usability. The project included custom Figma designs, close collaboration with stakeholders, and a WordPress build employees could use to manage routine content after launch.
Result and evidence
The Result
Canaan Xpress launched a modern, mobile-friendly website that communicates its drayage and warehousing capabilities and routes quote requests through HubSpot. The handoff included documentation, coaching for the employee taking over content management, and post-launch support.
- Rebuilt the site around mobile usability for drivers and shippers using phones in the field.
- Connected shipping quote capture directly to HubSpot so inquiries route into the client CRM instead of email-only handling.
- Delivered WordPress documentation and coaching so the client team could own routine content updates after launch.
- Ran weekly stakeholder reviews to keep design approvals, content updates, and implementation aligned throughout the project.
“Matt and his team have been instrumental to our company's growth. From networking, backend, frontend, web design, hosting, CRM, theres nothing he cant do with a computer. He charges very competitive rates for higher than expected service. And most importantly he is honest and provides realistic timelines and expectations so that your digital project doesn't go into development hell.”
Selected technical details
- Platform
- WordPress (client-managed content after launch)
- Design
- Custom Figma UI designs
- Hosting
- AWS
- CMS & Forms
- HubSpot Integration
- Schema
- Structured data markup
- Analytics
- Google Analytics 4
- Images
- Optimized WebP format
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